Do what you love mantra: Capitalist optimism in hindsight.

Illustration by Leslie A. Wood  Source: https://www.jacobinmag.com/2014/01/in-the-name-of-love/

Illustration by Leslie A. Wood
Source: https://www.jacobinmag.com/2014/01/in-the-name-of-love/

“Do what you love and you’ll never work a day in your life! Before succumbing to the intoxicating warmth of that promise, it’s critical to ask, “Who, exactly, benefits from making work feel like non-work?” “Why should workers feel as if they aren’t working when they are?” Historian Mario Liverani reminds us that “ideology has the function of presenting exploitation in a favorable light to the exploited, as advantageous to the disadvantaged.”

In masking the very exploitative mechanisms of labor that it fuels, DWYL is, in fact, the most perfect ideological tool of capitalism. It shunts aside the labor of others and disguises our own labor to ourselves. It hides the fact that if we acknowledged all of our work as work, we could set appropriate limits for it, demanding fair compensation and humane schedules that allow for family and leisure time.

And if we did that, more of us could get around to doing what it is we really love.”

–  “In the Name of Love” by 

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About bolshevikpunk

Mainline Marxism or Die. Activist, Student, and Degenerate.
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